Is the Customer Really the King?
Definitely yes, when compared to previous years or old days, I believe definitely customer is the king now a days. Because he has a wide range to choose from. In the previous days, products were less, and there were fewer companies offering qualitative products, the consumers hardly had any choice, but to purchase them. Now the times are entirely different, you have a huge range to choose from, right from the foot path stuff to branded products, you have products available, in various prices, each suitable to the various consumers needs and budget. Now a day’s right from the soap, we use to the jewelry, there are various kinds available in the market, each suitable to the needs of the particular class of consumers. In fact many of the products or almost all the products are designed and manufactured keeping in view the needs of a particular class of customers. So, it is up to the customer to choose, what kind of products he want to purchase and in what range and quality. ...