Neel Writes This Blog

Because of the population, India has a wide consumer goods market, there are number of companies offering a wide range of products, quality and price, also have a major role to play, in the fast moving consumer goods market in India. Depending on the place of the market, like rural or urban, there are various kinds of products ranging in their quality and price, move in the market. In the urban market, it is the need of the consumer that is a deciding factor for choosing a particular product, where as in rural areas, it is the price and some loyalty to particular brand, that plays a major role in consumer goods market. The fmcg market is vast and its contribution has been phenomenal in Indian economy. The indirect taxes - excise tax, sales tax are being levied on these goods available across the markets in India. And these are the major sources for collecting indirect taxes. The fmcg goods are becoming more popular and getting very good responses in the rural market, and it’s a...

Watching a television show and without ads? Not possible, there are some programs with a one break filled with bunch of ads or advertisements. Actually, I feel advertisements are the root causes for the advancement of the television shows or infortainment. Money spend on ads or advertisement helps the creativity to present the shows in a better way with the help of technology. I'm less bothered about the impact of advertisements. Of late, I do believe the impact of the ads, that helping the market and online sales too. Consumers decision may change if they consider or remember the ads while purchasing goods. Some of them do remember by the name of the product. In rural India, the impact of ads are much more than in the  urban India (purely personal opinion - not based on any survey or fact). In villages or rural areas there are not shopping malls or big retail shops comprising multi-brand products. With minimum products small shops sell products and sometimes they also don...