Fast-moving consumer goods (Fmcg) Market in India
Because of the population, India has a wide consumer goods market, there are number of companies offering a wide range of products, quality and price, also have a major role to play, in the fast moving consumer goods market in India. Depending on the place of the market, like rural or urban, there are various kinds of products ranging in their quality and price, move in the market. In the urban market, it is the need of the consumer that is a deciding factor for choosing a particular product, where as in rural areas, it is the price and some loyalty to particular brand, that plays a major role in consumer goods market. The fmcg market is vast and its contribution has been phenomenal in Indian economy. The indirect taxes - excise tax, sales tax are being levied on these goods available across the markets in India. And these are the major sources for collecting indirect taxes. The fmcg goods are becoming more popular and getting very good responses in the rural market, and it’s a...