Fast-moving consumer goods (Fmcg) Market in India
Because of the population, India has a wide consumer goods market, there are number of companies offering a wide range of products, quality and price, also have a major role to play, in the fast moving consumer goods market in India.
Depending on the place of the market, like rural or urban, there are various kinds of products ranging in their quality and price, move in the market. In the urban market, it is the need of the consumer that is a deciding factor for choosing a particular product, where as in rural areas, it is the price and some loyalty to particular brand, that plays a major role in consumer goods market.
The fmcg market is vast and its contribution has been phenomenal in Indian economy. The indirect taxes - excise tax, sales tax are being levied on these goods available across the markets in India. And these are the major sources for collecting indirect taxes.
The fmcg goods are becoming more popular and getting very good responses in the rural market, and it’s a boom time there in those markets. The availability of television advertisement in the rural market has pushed the fmcg market in the full swing role in the rural, sub-urban markets in India.
Consumers of FMCG goods are aware of the availability of wide range of products, goods in the market. The advertisements also helping them to choose the best product they like. And its also educating fmcg consumer about the products and their availability.
Hindustan Uni Lever is India's largest consumer goods company based in Mumbai. It is owned by the British-Dutch company unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products, its net income is 2,691 crore (US $ 487.07 million) for the year 2011-2012.
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Depending on the place of the market, like rural or urban, there are various kinds of products ranging in their quality and price, move in the market. In the urban market, it is the need of the consumer that is a deciding factor for choosing a particular product, where as in rural areas, it is the price and some loyalty to particular brand, that plays a major role in consumer goods market.
The fmcg market is vast and its contribution has been phenomenal in Indian economy. The indirect taxes - excise tax, sales tax are being levied on these goods available across the markets in India. And these are the major sources for collecting indirect taxes.
The fmcg goods are becoming more popular and getting very good responses in the rural market, and it’s a boom time there in those markets. The availability of television advertisement in the rural market has pushed the fmcg market in the full swing role in the rural, sub-urban markets in India.
Consumers of FMCG goods are aware of the availability of wide range of products, goods in the market. The advertisements also helping them to choose the best product they like. And its also educating fmcg consumer about the products and their availability.
Hindustan Uni Lever is India's largest consumer goods company based in Mumbai. It is owned by the British-Dutch company unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products, its net income is 2,691 crore (US $ 487.07 million) for the year 2011-2012.
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